The herd of cattle at Deersbrook Farm is now Certified Animal Welfare Approved, Certified Grassfed and Certified Non-GMO by A Greener World (AGW). This is the first Essex farm to meet the programme’s standards, which were developed in collaboration with scientists, veterinarians, researchers and farmers across the globe to maximise practicable, high-welfare farm management.
Part of a portfolio of leading farm certifications offered by respected international certifier, A Greener World, the Certified Animal Welfare Approved (AWA) by AGW label verifies animals are raised outdoors on pasture in accordance with world-renowned welfare standards using sustainable agriculture methods on an independent farm. Newly launched in the UK, AWA is part of the suite of “Certified By” seals offered by A Greener World Global, along with Certified Grassfed by AGW and Certified Non-GMO by AGW, which are optional, additional accreditations for AWA farms.
Anna Blumfield of Deersbrook Farm says,
“Meeting the requirements of the Certified Animal Welfare Approved by AGW, Certified Grassfed by AGW and Certified Non-GMO by AGW programmes was an important goal for us. We are dedicated to producing the best, naturally delicious meat according to the highest animal welfare standards that benefits the livestock, environment and our customers.”
With the growing disconnect of consumers from the source of their food and increasing demand for meaningful welfare standards, Deersbrook Farm found it essential to have third-party validation demonstrating their exceptional welfare and environmental practices to a market hungry for honest information about their food. In addition to being Certified Animal Welfare Approved by AGW and Certified Non-GMO by AGW (the only non-GMO welfare label), the cattle at Deersbrook Farm are also Certified Grassfed by AGW. This label is the only grassfed label to guarantee a 100% grassfed diet, audited annually to ensure farms are meeting rigorous animal welfare standards. For more information on AGW certifications in the marketplace see these charts comparing grassfed and non-GMO labels.
A Greener World UK and Europe Executive Director Wayne Copp says,
We are thrilled to partner with Deersbrook Farm in celebrating their farm, and our growing family of farms in the UK and Europe. It has never been more critical for farmers to be fully understood by consumers, and we are honoured to support this though an uncomplicated, independent and credible certification marque that can be trusted to mean what is says on that label: Grassfed. Animal – Welfare – Approved. Non-GMO.
Deersbrook Farm’s certifications from A Greener World recognise that high standards of animal welfare and environmental management are not only good for farmed livestock and the planet, but that labelling with our seal makes good commercial sense in speaking clearly and directly to consumers seeking food they can feel good about. What Deersbrook Farm has achieved is nothing short of an inspiration for all forward-thinking UK producers.