MEAT LOAF Goes VEGAN: Rock Legend Is Back In Hilarious Vegan Campaign.

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MEAT is out, VEG is in this January – just ask a global rock icon who has sold over 100m album copies worldwide.

That’s right. Guaranteed to be the biggest collaboration of 2020, legendary American singer MEAT LOAF is teaming up with Frankie & Benny’s to back VEG throughout Veganuary.

As more plant-based food than ever hits our plates this month, the Italian-American restaurant chain has struck up the most unlikely of partnerships with “Meat”, who is giving the thumbs up to Frankie’s latest meat-free dishes.

There are 8 new entries on the menu, including Vegan Loaded Skins, Vegan Hot Dog, and the Calzone Vegano – joining Frankie’s Vegan classics like the Viva la Vegan Burger, Plantballs Italiano, and the No-cheesecake.

But would he do anything for love veg?

Meat, famous around the globe for his Bat out of Hell trilogy of albums and leading movie roles, stars in a new online video, where his team of minders attempt to persuade him to rebrand himself as ‘VEG LOAF’ to launch Frankie & Benny’s new vegan menu.

But convincing one of the best-selling performers of all time proves tricky business in the tongue-in-cheek video, as Meat rebuffs the rebrand through a hilarious series of vignettes.

So, he won’t do that… but that isn’t stopping Meat endorsing Veg at Frankie’s this month.

The exciting new menu gives customers more delicious plant-based choices to tuck into every day of the week, as Frankie & Benny’s react to a surge in customer demand for more meat-free options on the menu.

To celebrate the rockstar collaboration, Frankie’s is offering the nation 50% off all vegan dishes every Monday in January in support of Meat Free Mondays, which includes the following delicious headliners:

Calzone Vegano

Folded pizza filled with roasted peppers, courgette, soy protein, Neapolitan tomato sauce, vegan cheese alternative and basil. Served with a salad on the side.

Vegan Loaded Skins

Fully loaded with red pepper, olive and sundried tomato, topped with a vegan cheese alternative and served with vegan mayo.

Chocolate & Raspberry Lava Cake

Absolutely delicious!

Meat said:

“When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that. But, I’d do anything for our planet and dropping Meat for Veg, even for just one day a week, can make a huge difference which is why I’m backing Frankie’s new vegan menu. I’ve had a sneak peek at the new menu, and after hearing you folks went crazy over a vegan sausage roll last year, I know you’ll love this.”

Elise Ash, Director of Strategy & Brand Frankie & Benny’s, said:

We wanted to encourage diners to swap Meat for Veg this January, so who better to sign up than one of the most recognised artists on the planet. Funnily enough, our new video isn’t far off the original real-life pitch to Meat. While we couldn’t convince him to rebrand to VEG LOAF, we’re just delighted he’s the headline act for our new vegan menu and helping spread the word on the benefits of tucking into our meat-free dishes.”

Editorial Team

Editorial Team