Life is sweet for Enjoy! as it joins forces with the UK’s leading health and wellness retailer, Holland & Barrett, to launch its newest product range in 300 stores nationwide.
Enjoy! founder Chris Crutchley created his own range of delicious free-from chocolates after suffering for years with intolerances, meaning he was unable to enjoy the taste of chocolate.
Thanks to Enjoy!’s new partnership with Holland & Barrett, Chris is now opening up the joy of his naturally fabulous chocolate to the whole of the UK.
Not only are Enjoy!’s recipes free-from all 14 major allergens and organic, the collection also includes the UK’s first-ever caramel filled bar for vegans, which Holland & Barrett will be the first major retailer to stock.
“We’re absolutely thrilled to be working with high street giant Holland & Barrett so soon after launching our new brand,” Chris commented.
“To think that just a few years ago I was experimenting with recipes in my kitchen and now our products are in 300 stores nationwide and online, it’s really exciting!”
Thanks to 12 investors coming on board, Chris was able to transform his factory in Hampshire and turn his dreams into reality, and a brand that Holland & Barrett couldn’t resist getting involved in.
“Enjoy! chocolate not only provides our customers with something delicious, but is also perfect for anyone suffering from allergies or intolerances – it’s gluten-free, dairy-free, soya-free and free-from refined sugar, as well as organic AND vegan,” said Louise Broom, Food Category Manager at Holland & Barrett.
“It’s a great tasting quality brand and one we immediately knew we wanted to be the first major retailer to stock. Chris is certainly not alone in his struggle to find specialist products which suit his dietary requirements. This is why we are so delighted to be at the forefront of bringing this innovative product to a wider market across the UK. These new delicious chocolate bars from Enjoy! are a great addition to our confectionery range and I know they will be very popular with Holland & Barrett customers.”
The first Enjoy! products to be stocked in Holland & Barrett stores and online are the Sumptuous Salted Caramel and Velvety Vanilla Caramel filled bars. These will be sold in 300 stores from September priced at just £2.99.