Bringing a splash of cheerful sunshine and colour to the grey days of winter, Chiquita has chosen famous Spanish artist Ricardo Cavolo to develop a special edition of its iconic Blue Stickers. These are printed at the end of 2019 to celebrate the Year End holidays.
Ricardo has created the five special Chiquita stickers using the digital Google Tilt Brush, a virtual reality (VR) app that generates art in 3D. This gives the illusion of being inside his work – in a vibrant and happy place – and allows his audience to immerse themselves in his creations.
Born in Salamanca in 1982, illustrator Ricardo’s artistic universe is closely aligned with the Chiquita brand, leveraging the same values, look and feel – intense, flamboyant colours, with exuberant use of yellow, vivid images, graffiti and pop/tattoo images. His body of work ranges from mural paintings and pyrography to graphic design, and he leverages digital design to translate his art into the online space. He is also a popular digital presence, with over 200,000 followers on Instagram.
His art is rich in symbolism: it always features two males and two females, representing gender equality, and each person has two pairs of eyes as a symbol that seeing is knowledge and power. This symbol sprung from a childhood experience – his stepfather could not read or write but used to say he didn’t need to, as he saw everything, and this gave him knowledge.
The artist’s emblematic symbol is a heart with flames at its core, a representation of the power within each of us. Ricardo grew up within the gypsy community and believes this gave him the ability to see that there are two types of society – to him, the most beautiful is the one people ignore and try to avoid.
Ricardo believes in being true to himself but has struggled with depression in recent years. This experience has helped him to understand the importance of being aware of who you are and your emotions. This knowledge is particularly linked to his iconic heart symbol, which represents that you can overcome everything, because the power lies within you. He feels his purpose is to talk about the topics that society avoids, such as mental health and women’s empowerment, turning sensitive topics into normal conversations.
Through the VR experience, Ricardo’s stickers will give Chiquita customers the gift of experiencing a pioneering, unforgettable and magical world. These new special edition stickers are available in www.chiquita.com/ricardo-cavolo.
Chiquita has an amazing giveaway waiting for everyone!
During December, Chiquita lovers have the opportunity to win theses 3 exclusive goodies from Ricardo Cavolo! To participate, make sure you follow @Chiquitabrands on Instagram now and be ready to be surprised.
