The event, held in London, saw over 100 delegates from key food industry sectors, local authority enforcement, clinical allergists and allergy consumer groups. The aim was to gather and galvanise partners from both inside and outside Government to showcase best practice, raise awareness and deliver change that would improve the lives of the food hypersensitive […]
The Department for Dairy Related Scrumptious Affairs (DDRSA) will be out and about later this month with its tongue-in-cheek messaging reminding younger consumers of the great taste of dairy. Attitudinal research conducted in 2019 showed the DDRSA campaign drove an 11% increase in those certain to buy dairy, an 11% drop in those planning to […]
Does your little one refuse to eat anything except chicken nuggets? Keep the tantrums at bay and cruise past that drive-thru, straight to your local Aldi to try the brand-new Breaded Chicken Unicorns (£1.25, 250g). If you’re looking to add a touch of magic at dinner time, these chicken bites contain succulent and juicy meat […]
– As an extension of Birds Eye’s ‘Eat in Full Colour’ campaign, an aisle takeover will capture shoppers’ attention and encourage them to add more colours to their shop – With average vegetable consumption significantly below the recommended levels, the campaign highlights the benefits of frozen vegetables – The Kiln Lane, Epsom store activity will […]
Walkers Sensations, Max Strong And Doritos, Join Forces To Help Shoppers ‘Grab Summer By The Snacks’.
Walkers Sensations, Doritos and Max Strong are teaming up in a new campaign designed to drive impulsive summer sales under the cheeky new strapline; ‘Grab Summer by the Snacks’. The popular snacks brands are joined by 7up Free and Pepsi MAX in the promotion which is live from now until 27th July 2019. “Summer is […]
Birds Eye Brings Premium Fish Under The Captain Birds Eye Range As It Waves Goodbye To Its Inspirations Sub-Brand.
Birds Eye is relaunching its premium frozen fish range, Inspirations, which will now feature under the new reinvigorated Captain The move has not been taken lightly – it follows lengthy research to show much greater appeal with new shoppers and findability and standout with existing shoppers Consumers love Captain Birds Eye; not only is he […]
This week, Waitrose & Partners is introducing 100 products to its Cooks’ Ingredients range including some new, and perhaps unfamiliar, foods for home cooks. The range has been refreshed to reflect the changing tastes of shoppers. From Korea to Turkey, Calabria to Japan, the range includes key ingredients from cuisines from around the world. New […]
Renowned chef and campaigner Jamie Oliver is joining Tesco, Britain’s leading food retailer to help make it easier for the nation to eat well and live healthier lives. As a first step this month, Jamie will front up Tesco’s ‘helpful little swaps’ in store, where healthier alternatives offer reduced levels of sugar, salt and fat, […]
Asda has announced that it is to scrap its long running Asda Price Guarantee scheme (APG) to focus more investment in delivering low prices on everyday lines. The scheme will close on October 3rd. Used by less than 1% of customers Launched in 2010, the APG allows shoppers to compare the cost of their shopping […]
Carrefour Italy has announced plans to begin using blockchain technology to improve traceability in the supply chain. Building on wider success Following Carrefour France’s launch of blockchain technology in March 2018, Carrefour Italy has said it will begin using similar solutions from September. The retailer said it would enable shoppers to see the entire supply […]