Dairy ‘Department’ Returns With Its Focus On Great Taste.

The Department for Dairy Related Scrumptious Affairs (DDRSA) will be out and about later this month with its tongue-in-cheek messaging reminding younger consumers of the great taste of dairy. Attitudinal research conducted in 2019 showed the DDRSA campaign drove an 11% increase in those certain to buy dairy, an 11% drop in those planning to […]

Aldi Proves Unicorns Do Exist With Its New Breaded Chicken Animals.

Does your little one refuse to eat anything except chicken nuggets? Keep the tantrums at bay and cruise past that drive-thru, straight to your local Aldi to try the brand-new Breaded Chicken Unicorns (£1.25, 250g). If you’re looking to add a touch of magic at dinner time, these chicken bites contain succulent and juicy meat […]

Birds Eye And Sainsbury’s Revamp Frozen Aisle To Get People To Shop In Full Colour.

– As an extension of Birds Eye’s ‘Eat in Full Colour’ campaign, an aisle takeover will capture shoppers’ attention and encourage them to add more colours to their shop – With average vegetable consumption significantly below the recommended levels, the campaign highlights the benefits of frozen vegetables – The Kiln Lane, Epsom store activity will […]

Anyone For Zhoug?

This week, Waitrose & Partners is introducing 100 products to its Cooks’ Ingredients range including some new, and perhaps unfamiliar, foods for home cooks. The range has been refreshed to reflect the changing tastes of shoppers. From Korea to Turkey, Calabria to Japan, the range includes key ingredients from cuisines from around the world. New […]

Jamie Oliver Joins Tesco To Help Make Healthier Eating A Little Easier.

Renowned chef and campaigner Jamie Oliver is joining Tesco, Britain’s leading food retailer to help make it easier for the nation to eat well and live healthier lives. As a first step this month, Jamie will front up Tesco’s ‘helpful little swaps’ in store, where healthier alternatives offer reduced levels of sugar, salt and fat, […]

Asda Ends Price Guarantee Scheme To Fund Price Cuts.

Asda has announced that it is to scrap its long running Asda Price Guarantee scheme (APG) to focus more investment in delivering low prices on everyday lines. The scheme will close on October 3rd. Used by less than 1% of customers Launched in 2010, the APG allows shoppers to compare the cost of their shopping […]

Carrefour Launches Further Uses Of Blockchain Technology.

Carrefour Italy has announced plans to begin using blockchain technology to improve traceability in the supply chain. Building on wider success Following Carrefour France’s launch of blockchain technology in March 2018, Carrefour Italy has said it will begin using similar solutions from September. The retailer said it would enable shoppers to see the entire supply […]